Hi everyone!
I am Raz, and I deliver world-class design, branding, photography, and filmography, in both B2B and B2C settings for industry-leading brands including Audi, BMW, NIO, gridX and reev.
Over the last decade, I have acquired a wide set of design skills – paired with my attention to detail, every
project I deliver is of the highest standards, providing engaging and conversion-driving designs.
WORK EXPERIENCE
Senior Communication Designer - gridX : June 2024 - Present
Conceptualizing, developing and implementing new designs across all media, always in line with the brand’s visual identity.
Creating and designing print materials, including flyers, brochures, merchandise and trade fair booths.
Directing and editing different photoshoots and promotional or explanatory films.
Supervising the design team's working student, providing mentorship, guidance, and ongoing professional development.
Visual Communication Designer - reev GmbH : March 2021 - May 2024
Developing and executing reev’s design and branding across all media: digital (landing pages, banners, social media) and print (flyers, brochures, packaging, trade fairs).
Providing concept, art direction, and editing for photo and video campaigns.
Created digital marketing materials including banners, landing pages, and other digital assets for social media, reev.com and affiliate sites.
Generated and managed all print materials including flyers, brochure, merchandise and packaging, project-managing from concept to print.
Personal development : December 2019 - March 2021
Focused on further developing graphic design and 3D modelling skill through various online courses
Enrolled on a German language course and finished with a B2 Certificate
Clay Modelling/Visualization : Uedelhoven Studios: October 2018 - November 2019
Delivered high-quality design and modelling for numerous projects for Audi.
Gained a deep knowledge of 3D and modelling tools including Autodesk Maya and Alias to improve the collaboration with the digital modellers involved in the projects.
Managed end-to-end processes on 3D-printed components through the design, modelling, and finishing phases.
Clay Modelling/Visualization : Creative Wave Studios: September 2015 - October 2018
Worked hands on as a clay modeller for a variety of brands including BMW, NIO and Audi.
Acted as team lead on several BMW projects ensuring excellent time management, prioritization, and project organization to deliver excellent results.
Was promoted to lead 3D Digital Scanner, delivering high-quality 3D scans of cars and various automotive components.
EDUCATION
Coventry University, Automotive and Transport Design, BA Graduate: 2011 - 2015
Studied various design systems with an emphasis on automotive design and also took on personal clay modelling projects to further enhance my design skills.
“Carmen Sylva” Art High School, Romania : 2006-2011
Studied industrial design with a focus on ideation, sketching and product illustration.
EXPERTISE
Adobe Package / Figma
Print / Digital Design
Photography / Filmography
Brand Identity
LANGUAGES
English ( Native Bilingual Proficiency )
German ( B2 / Intermediate)
Romanian ( Native )