Hi everyone!

I am Raz, and I deliver world-class design, branding, photography, and filmography, in both B2B and B2C settings for industry-leading brands including Audi, BMW, NIO, gridX and reev.

Over the last decade, I have acquired a wide set of design skills – paired with my attention to detail, every
project I deliver is of the highest standards, providing engaging and conversion-driving designs.

WORK EXPERIENCE

Senior Communication Designer - gridX : June 2024 - Present

  • Conceptualizing, developing and implementing new designs across all media, always in line with the brand’s visual identity.

  • Creating and designing print materials, including flyers, brochures, merchandise and trade fair booths.

  • Directing and editing different photoshoots and promotional or explanatory films.

  • Supervising the design team's working student, providing mentorship, guidance, and ongoing professional development.

Visual Communication Designer - reev GmbH : March 2021 - May 2024

  • Developing and executing reev’s design and branding across all media: digital (landing pages, banners, social media) and print (flyers, brochures, packaging, trade fairs).

  • Providing concept, art direction, and editing for photo and video campaigns.

  • Created digital marketing materials including banners, landing pages, and other digital assets for social media, reev.com and affiliate sites.

  • Generated and managed all print materials including flyers, brochure, merchandise and packaging, project-managing from concept to print.

Personal development : December 2019 - March 2021

  • Focused on further developing graphic design and 3D modelling skill through various online courses

  • Enrolled on a German language course and finished with a B2 Certificate

Clay Modelling/Visualization : Uedelhoven Studios: October 2018 - November 2019

  • Delivered high-quality design and modelling for numerous projects for Audi.

  • Gained a deep knowledge of 3D and modelling tools including Autodesk Maya and Alias to improve the collaboration with the digital modellers involved in the projects.

  • Managed end-to-end processes on 3D-printed components through the design, modelling, and finishing phases.

Clay Modelling/Visualization : Creative Wave Studios: September 2015 - October 2018

  • Worked hands on as a clay modeller for a variety of brands including BMW, NIO and Audi.

  • Acted as team lead on several BMW projects ensuring excellent time management, prioritization, and project organization to deliver excellent results.

  • Was promoted to lead 3D Digital Scanner, delivering high-quality 3D scans of cars and various automotive components.

EDUCATION

Coventry University, Automotive and Transport Design, BA Graduate: 2011 - 2015

  • Studied various design systems with an emphasis on automotive design and also took on personal clay modelling projects to further enhance my design skills.

“Carmen Sylva” Art High School, Romania : 2006-2011

  • Studied industrial design with a focus on ideation, sketching and product illustration.

EXPERTISE

  • Adobe Package / Figma

  • Print / Digital Design

  • Photography / Filmography

  • Brand Identity

LANGUAGES

  • English ( Native Bilingual Proficiency )

  • German ( B2 / Intermediate)

  • Romanian ( Native )