As Senior Communication Designer at gridX, my mission was to conceptualise, implement and keep the brand updated with all trends in the digital world. My tasks included creating and designing print materials; directing and edit photoshoots and promotial films; and maintaining visual consistency arcross the brand

Electric Turquoise

Branding

The overall look and feel of the brand needed to fit the companies software background and also keep on top of new visual trends from the renewables industry. The visuals and colour palette are very tech orientated while maintaining a warm and approachable feel.

gridX German job recruitment poster for a Junior Technical Support Manager in renewable energy, with an illustration of professionals, digital energy graphics, and a QR code.
Person unpacking a white gridX electronic device from its cardboard box on a wooden table
Person holding a white gridX-branded electronic device
Blue gridX advertising column on a city street, surrounded by bicycles, traffic lights, pedestrians, trees, and buildings.

Website Design

My involvement in the website update was focused on the aesthetics but also parts of the architecture. The focus was to create a “story flow” and provide a better explanation of the product. Furthermore, the visuals were newly created in order to complement the content but also represent the the brands overall look.

Print

Printing consisted of a wide range of different materials from merchandise and brochures, to full size designs for trade-fair booths. No matter what the occasion, the printed materials always represented the brand correctly in the real world.

GridX branding and marketing collateral promoting home energy management systems, renewable energy solutions, solar power, and energy transition services
GridX branding and marketing collateral promoting home energy management systems, renewable energy solutions, solar power, and energy transition services
Busy energy technology trade show booth featuring home energy management and electric vehicle charging systems, with attendees walking and networking.

Digital Media

The digital media I created for gridX was used on all possible platforms and mediums. The works varies from directing and editing promotional films for the company, digital brochures, and graphics and special edition designs for online live webinars.

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