Leafy Green

This is an imagined Aperitivo brand based in Munich. The styling is classy and elegant, combining Art Deco elements and a warm and earthy colour palette. The light aperitivo is the hottest thing to be squeezed out of citrus this summer. 
Born in Munich, this non-alcoholic 
drink is set to inspire great conversations and accompany amazing 
food dishes at any dinner table. The label design is subtle, yet it brings a splash of colour and playfulness to any table setting.

Aesthetic


The look and feel of the brand mixes a classic Art Deco style with a splash of
joyfulness that does not take itself too seriously. Lines and 20s-inspired graphics are used to create the label of the bottle and the general aesthetic.

Bayfella Aperitivo bottle label design concept with citrus illustrations, yellow geometric pattern, and 700 ml nonalcoholic aperitivo branding
Bottle of Baviella aperitivo beside an orange cocktail garnished with lime and an orange half
Bottle of Baviela aperitivo with a glass of golden drink, citrus fruits, flowers, grapes, and cheese on an outdoor café table

Logo and Colours

The logo is a stylised lemon slice accompanied by the name “BAVIELLA“. 
The wordtype is a reworked Italiana font in all caps. The logo and typeface can be used together or separately, depending on the application.

The selection of colours is meant to remind us of summer warm tones and citrus tree details. 

Bombastic Yellow is the primary colour, elegantly complemented by Leafy Green and Papyrus Grey as secondary colours.
 Pure White and Sunset Black are used for font and label legibility purposes, as they complete the palette.

Bavellia logo featuring a stylized yellow citrus slice on a cream grid background
Color palette chart showing Bombastic Yellow, Leafy Green, Papyrus Grey, Pure White, and Sunset Black with Pantone, HEX, RGB, and CMYK values.
Outdoor digital advertisement for Bavilla wine beside a restaurant, with parked electric scooters and leafy trees.
Green hanging storefront sign featuring a yellow citrus slice logo
Woman in a pink hijab and white blouse carrying a cream Bavella tote bag with a yellow lemon graphic.

Typeface

Lora is a Serif font picked for its classy look. It’s the perfect combination of legibility and following the overall look of the imagined brand. This is perfect for commercial use cases, recipies, marketing and banners.

Lora font specimen sheet showing headlines, sublines, text styles, alphabet characters, numbers, and a Lorem ipsum paragraph.
Baviella alcohol-free cocktail with citrus garnish, bottle, and recipe card listing apple juice, coconut water, orange juice, soda, mint, and lemon

Behind the scenes

The logo, label and product photography were all done by hand using compound photography. Here is the behind the scenes of how all was created. The process was a pleasure to work on and it definitely challenged me to come up with new methods of photographing.

More Work